The Age of Attention Economy-Digitalism

According to research conducted in the past year Uncontrolled use of digital objects increased by around 130% . Of course, street restrictions also have an effect on this increase. However, when we observe our surroundings, you see most people with their necks bent.

Don’t get me wrong, it’s not because of sadness, it’s because he can’t get his attention from his smartphone; people staring at his phone all day!

Today, around 4 billion people are active in the digital environment.

This number corresponds to half of the world’s population. With the spread of social media such as Instagram, Facebook, Twitter and Youtube, which are offered to consumers with digital transformation, our contact with digital objects has increased considerably.

It is an impulsive need for an individual to express himself. In ancient times, people used to express themselves by writing on stones and drawing shapes. Today, this behavior goes through social media.

Digital media companies act very cruelly and unethically on their social media platforms. Manipulation Based Technologythey use and implement the algorithms they produce. vulnerability of the human mindthey are building on.

They ensure that our attention is constantly on the digital object with the unlimited-continuous content feature on the homepages. they are doing this because they need our attention.

Transfer attention economy.As we look at a place, our attention shifts away. they are making money.

The individual wants to be appreciated and admired. They know very well our impulsive needs and form a desire to be liked.

The person who uses uncontrolled social media does not exist with a real identity, but with a false self. Maybe he’s trying to repair his mental damage with this fake self!

Thus, the possibility of facing emotional traumas, splits, depression and melancholy problems increases.

In addition, the algorithms created cause individuals to develop a type of addiction similar to gambling addiction.

This new kind of disease of our age is Digital Addiction!

Contrary to popular belief, addiction is not a habit but a brain disease.

Digital Addiction, which is not yet included in the diagnostic clusters in the literature, but is considered to be included in the behavioral addictions cluster in the new diagnostic criteria reference book, has become the plague of our age.

To put it briefly;

There are dopamine neurotransmitters in our brains that regulate a person’s emotional responses and actions. It is secreted after activities that are enjoyable to do.

As a result of the substance or behavior to be addicted, more dopamine is released than normal. The brain, which is met with high levels of dopamine, no longer prefers the action that releases dopamine at a normal level.

Thus, the dopamine balance in the brain is disturbed. The brain, whose reward pleasure center is destroyed, becomes dependent on the substance or action that releases high dopamine.

Digital Addiction; It is a little different from other types of addiction in terms of treatment.

The main goal of the treatment of a cigarette addict is to completely cut off contact with cigarettes.

However, the main target in the treatment of Digital Addiction use of controlled digital objects.

Digital objects are in our lives and provide great convenience when we use them in a controlled manner. It is both impossible and illogical for us to isolate ourselves from digital objects anyway.

What matters is the intended use of digital objects. The vehicle should not be displaced by the purpose..

Boundaries must be set and control must be maintained.

If we experience an unavoidable desire and lack of will in the use of digital objects and social media, and feel uneasy as a result of not being able to use them, there is a problem.

If we cannot use digital objects in a controlled manner so that they do not cause mental disorders and psychosocial dysfunctions, a referral to a mental health professional has become a must!

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