Perception of Beauty in Recent Times


A person who was born as a social creature wonders what other people think about him and what impression he leaves in every area of ​​his life. Looking beautiful to other people, being attractive and making a good impression are among the expectations.

When we look at the origin of the words aesthetics and beauty, we encounter the definition of “aisthesis”, that is, sensible perception. According to this definition, beauty refers to a sensible object and an activity directed towards it.

When we look at the historical development of beauty, it is seen that a material definition of beauty has emerged in recent times and increasingly towards the present, and this definition is conveyed through the female body in the field of art. In the Renaissance period, it can be said that the female body, which appeals to the beauty of the woman and presents its beauty to the man, was put in the center. Women watch their own being watched. This current situation also determines the relationship that the woman establishes with herself. There are great similarities between the emphasis on the beauty and body of women in paintings or architectural works of the Renaissance period and the presentation of women in today’s media. The change and development of technological conditions, along with historical processes, have now included the male body in this interpretation and emphasis.

The concept of beauty can reach many people quickly as a result of the processes involving effort and competition and the current technological possibilities we have, and at the same time, individuals are also exposed to the evaluation of their fellows. Bodily beauty, perhaps more than in any other historical period, appears as a feature that is taken care of, cared for and strived to have for everyone.

Along with the importance given to beautiful appearance, the desire to be attractive, liked and preferred in the vast majority of people has arisen. That’s why people try hard to look better.

In the hierarchy of needs, aesthetic needs are in the top categories. The need for aesthetics and beauty expresses the human desire to enjoy and encourage beauty. To follow the latest styles in appearance and clothing, to have a certain style, to make up is a way of expressing one’s aesthetic understanding. As it is understood, aesthetic values ​​expressing individual beauty needs are not the same for everyone.

Staying outside of the imposition of a beauty in accordance with common and accepted norms leaves the person with an insecure and anxious situation. What creates distrust here; They may have concerns about being excluded from the group, being unsuccessful, being alone, not being liked, not being preferred, and self-worth.

As a result, people’s negative body perceptions related to their bodies and physical appearance cause social appearance anxiety.

Social appearance anxiety is not just an anxiety arising from the body shape of the individual; It is a more general and holistic state of anxiety that negatively affects daily social activities, including concerns about height, weight, and face shape.

We can talk about three basic conditions that affect people’s social appearance concerns; peers, parents, and new mass media. With the effect of these factors, people internalize the presented physical appearance ideals and compare their appearance with other individuals. If the individual does not have the ideal physical features, negative thoughts about body image are triggered and social appearance anxiety may increase.

Social media; It is seen as a communication tool where the prerequisite for being successful, beautiful and preferable is to have visual perfection, and the acceptance of “Beautiful is good”. The belief that people with high likeability have personality traits that are always preferred by society can also be misleading.

In the filters applied to the posts shared in the social media environment, some artificial and technological aesthetic processes such as lip and eye enlargement, nose reduction, skin smoothing, narrowing the cheek area, lighting in the forehead and cheekbone area are seen. Individuals who do not realize that these posts are not completely real begin to have unrealistic expectations about their own appearance. They are more concerned about comparing themselves with themselves and, as a result, about the beauty they have.

As a result of these thoughts and perceptions, the rate of individuals who are not satisfied with their appearance to apply to aesthetic surgical interventions in order to cope with this situation and increase their quality of life is increasing.

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