Consumption Frenzy

Consumption frenzy, consuming more than needed continuously. Like the “Cookie Monster” on Sesame Street in the early 90’s… Clothing, nutrition, technology, beauty, information, time… we consume everything rapidly… We and our children who always want and cannot get enough… Like a black hole… It swallows whatever you throw away and disappears… As if disappearing as if it never happened…

For some reasons, which I will explain in a moment, our urge to buy is triggered and we fall into the trap of buying more and getting better in order to relax and experience financial difficulties. In order to get rid of this problem, we continue to buy more and get better ones. We find ourselves in a vicious circle. Result: Consumption frenzy, in which we squirm in unmet needs while chasing instant happiness…

We cannot prevent consumption, it is a need. We are all consumers. However, the question of what and how much to consume is important. Will we adopt a consumption based on real needs or the consumption habits imposed by advertising, fashion and the global capitalist order? The important thing is to find the answer to this question.

What are the reasons?

There are personal, social and environmental reasons. Actually, although the reasons differ from person to person, I will try to look at it in general and give an answer. personal reasons ; reasons such as our innate temperament traits, childhood experiences and learning, consumption habits of parents, deprivation as a result of meeting or not meeting the needs, emotional hunger, and not meeting the needs in the present time.

First of all, let’s look at the young ages of human beings: 2-3 years old period is “my” period. He says “mine” to everything he sees. He says “no” to everything. Up to the age of 7, he is in the egocentric stage. They can’t empathize, think about or care about each other, they only have their own wants and needs. He wants one thing, it is taken, and then he wants another. Parents tell me that my child is very insatiable or greedy. In this period, if their physiological, social and emotional needs are not met too much or by neglecting / applying pressure, they always want to have everything in order to compensate for this period in the future. Or, on the contrary, they give up their needs. Our subject, of course, is the segment that wants to have everything. Every age period has certain needs. When these are not met, they are transferred to the next period as needs that must be met. Then adolescence period.. It is a very important period. It has to meet a lot of needs such as individualization, making decisions on one’s own, overcoming problems, autonomy, problem solving, socialization, etc. I think that these periods of consumption-loving, hungry or dependent adults are not spent in a healthy way. So what was the most important reason? Failure to meet the needs of childhood and adolescence in a healthy way.

So what are our current needs?

Physiological needs (eating, drinking, sexuality, health, etc.), work, family, social life, the need to love, be loved and belong, the need for dignity… failure to meet these needs causes deprivation. Especially if the needs of childhood and adolescence are not met, the situation becomes even more dire. The elimination of this deprivation can sometimes be accomplished in inappropriate ways. Addiction is one of these ways. Consumption in excess of what is actually needed, only to consume it, and its continuity is also consumption dependency. This can reach a level of disorder. If it causes financial difficulties and causes problems in work/family/social life, we can now talk about a disorder.

On the other hand, a team political and socio-economic reasons there is. After the 1980s, there was a transition from production to consumer society. Due to the rapid development of technology, the incredible professionalization of marketing and advertising, the disadvantaged people are more affected by this for the reasons we have just mentioned. The need for people to receive and own has been used and continues to be used. Incredible increase in the variety of products. When we buy a sweater, we see more beautiful and attractive ones… The urge to have that more beautiful and attractive one. As the communication sector and technology progress, it is tried to instill a sense of consumption in the society in line with the targets of increasing sales.

Other social and environmental factors:

  • Seeing and emulating the possessions of another, the clothes they wear, the car they buy, the house they live in… Thinking that real happiness is having them without making use of their own financial means and trying to own them,

  • Trying to have the habits of dressing, walking, eating and drinking as required and encouraged by the social environments they enter, otherwise feeling inadequate and worthless,

  • As a result of the increasing importance given to beauty and appearance, trying to make changes constantly by being unable to reconcile with oneself,

  • Efforts of children or young people to belong to a group, the phenomena they follow, their emulation of the lives of artists,

  • Exaggerated-flashy lives on TV or social media as if everyone lives like that,

Marketing and technological reasons:

  • Firms constantly innovate in order to better market their products,

  • To follow the needs and wishes of the people very well and make changes in the products in this way,

  • Tactics that will attract the consumer in advertisements and make the product desirable even if it is not needed, limited discount days, the risk of dropping out of the basket within 10 minutes when you add it to the cart, the purchase race

  • Discount messages after shopping, very good use of social media for advertising

  • According to the general need, the product is produced quickly and put into service (for example, a mask)

  • Subnimal messages applied with psychological methods,

  • The speed and comfort provided by internet shopping,

  • The use of credit cards that do not require the use of cash in shopping,

  • Banks can easily provide loans,

  • Effortless delivery of service to your feet with cargo

  • The rapid increase in the number of shopping centers preferred for leisure time,

Suggestions on Getting Away from the Consumption Craze

In every subject, as in the field, there is a need for limits on shopping. Both for ourselves and for our children. For this, first of all, it is necessary to be aware of what we are doing and what it causes, and intend to change this situation. What are the advantages of this reckless shopping? What are the disadvantages? What are the future advantages and disadvantages? In other words, it is necessary to make a conscious family evaluation in the short and long term. What can be done when you decide to set a limit may be:

  • It is extremely important to make budget plans within the family and to instill the concept of home economy in children.

  • Determining needs lists and planning priority needs and shopping times by including children,

  • Separating monthly payments into envelopes, using what is left,

  • If you’re on the phone with shopping apps often, maybe put it in a file, maybe delete it for a while.

  • Giving children a controlled and certain level of pocket money, not giving credit cards to children, limited credit card limits for adults

  • Avoiding watching ads, especially keeping our children away

  • Going to shopping for a purpose, shopping according to needs, not spending a long time in shopping malls, planning shopping at the end of social plans, allocating a short time, reducing unnecessary consumption behaviors,

  • In social life, preferring to spend time in nature instead of shopping mall trips, doing social-cultural activities,

  • To monitor the internet usage of children and young people,

  • It is necessary to stop and say where am I running, what am I after, what am I doing… Is this the life I really want to live? Am I staying in this world to constantly acquire and possess and die without being satisfied? Why can’t I find real happiness, peace, satisfaction? It is necessary to seek answers to these questions.

  • He put his hand on his chest, took a breath and said, “How am I? What do I really need?” It will be valuable to say and slow down… That is, to seek happiness in internal sources, not external sources. Exploring this can lead us to real satisfaction… So that we are alive also has a meaning.

Related Posts

Leave a Reply

Your email address will not be published.