10 secrets of persuasion

10 Secrets of Persuasion

Persuasive people try to close the sale by satisfying their customers. When prospects start getting excited about owning what you’re selling, they become your customers.

Professional salespeople know they can’t force prospects to buy. The biggest hurdle in front of them is getting candidates to want to buy. Therefore, they try to please the candidates by using many methods to create the desire to buy.

Do you want to increase your sales force? Then you need to improve your persuasion ability. So, how can you increase your persuasion ability?

How can you be more effective at persuading your customers to buy? Below, you’ll find 10 secrets from highly persuasive sales professionals in America. These are 10 ways to increase your persuasion power.

1- Be positive.

Successful salespeople are positive people. They have positive thoughts and approaches about themselves, the companies they represent, the products or services they sell, the prospects they try to persuade, and the country they live in. They look at everything positively. Enthusiasm is contagious. When you are excited about life and the work you do, your persuasion increases; because you get other people excited too.

2- Choose your candidate.

Successful salespeople direct their persuasion to people who have the resources to buy and a solid reason to buy what they’re selling. Professional salespeople find leads that can generate long-term profitability. They analyze cross-selling opportunities. They know that it takes 3 phone calls to cross-sell to an existing customer, while it takes 7 calls to sell to a new customer.

In short, a persuasive person puts all his effort, resources, motivation and authority to buy; it also concentrates on the person who offers the potential to make profitable sales again.

3- Prepare.

The average salesperson struggles like crazy to get an appointment. After the decision maker accepts the interview, he loses the sales opportunity with a poor presentation. You can’t sell to busy people by talking about features and benefits for 40 minutes. Often, after such disjointed presentations, neither the salesperson nor the prospect can summarize what has just been said.

Professional salespeople always do their homework. They know that the better they are prepared, the more persuasive they will be when presenting. They research and learn everything they need to know about the prospect. They plan what to show and say. And they practice non-stop.

4- Use your time well.

Amateur salespeople complain angrily when they are beaten by a competitor. How can that customer buy that exorbitantly priced, poor quality product? Must be stupid!

The customer is not stupid. Only the complaining party was overtaken by a more competitive salesperson. Remember: People don’t buy; they are sold. In fact, nothing is bought. Everything must be sold. If you don’t make a strong presentation, you won’t be able to persuade your prospect to buy.

Persuasive people are like stage performers who play for the whole theatre. They are actors while making their presentations. They are very entertaining and informative people to watch and listen to.

To be successful at work, you must make good use of every second of your “action time”.

5- Understand.

Persuasive people focus on the prospect and explore each of them’s motivations in life. Once they find that motivator, they act accordingly. To increase your persuasion power, learn to read the eyes of your prospects and discover their motivations for buying or not buying.

6- Investigate thoroughly.

Average salespeople talk too much. They can give a 30-minute talk on just about anything you can think of. That’s why silence poses a threat to most salespeople. When the prospect pauses for a moment to breathe, the amateur salesperson will jump in with a sales pitch just to break the silence. Whereas a skilled doctor asks questions to diagnose a patient’s problems, persuasive people use questions to understand a prospect’s needs and interests. They are adept at asking pertinent questions and ask questions that will draw leads into the sales process.

7- Personalize.

The most powerful word in sales is “you.” The emphasis on “you” makes the difference between directive selling and non-directive selling. Direct selling is selfish. It focuses on what the salesperson wants and needs. Non-directive selling is customer-centric. It focuses on the needs and wants of the prospect.

Anyone reviewing your business proposal would like to know only one thing: What good does it do for me? If you want to increase your persuasiveness, customize every part of your presentation to meet your prospect’s personal needs and wants.

8- Be satisfied.

Persuasive people try to close the sale by satisfying their customers. When prospects start getting excited about owning what you’re selling, they become your customers.

Professional salespeople know they can’t force prospects to buy. The biggest hurdle in front of them is getting candidates to want to buy. Therefore, they try to please the candidates by using many methods to create the desire to buy.

9- Prove it.

People with sales skills don’t make promises they can’t stand behind. And they don’t expect everything they say to be accepted by the customer at face value. To prove every claim they make; they are always ready to support these claims with concrete data, test results and performance records. One of the best ways to persuade through proof is to use the evidential words of people who are satisfied with your product or service. Affirmative statements from third parties are extremely effective in building confidence in your claims and products.

Facts and supporting statements are persuasive. Learn to use them and become a persuasive person.

10- Be persistent.

Look for good leads until they make a sale. 80% of sales occur on or after the fifth quest. On the other hand, studies have shown:

• 50% of salespeople in the United States call and drop a lead once.

• 18% call the lead twice and give up.

• 7% of them call three times and give up.

• 5% call the lead four times before giving up.

• Only 20% call the lead five or more times before giving up.

Those who make 80% of the sales in America, this is the 20%.

You don’t need to be a dynamic personality to sell. You don’t have to put pressure on people or gain an edge by speaking out more than they do to sell. The most effective thing you can do is add your own selling skills to these 10 ways to increase your persuasion power.

To cite this article, the following phrase should be added to the cited article:
All rights of the article titled “Ways of Persuasion in Persuasion Psychology” belong to its author, Psk.Dnş.Abdullah TOPAL.

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